Custom tote bags for corporate use: everything you need to know

The tote bag is one of the most versatile items in corporate merchandise. It works as an event giveaway, an onboarding kit carrier, a client gift and a daily-use bag. It has a large branding surface, a lower per-unit cost than most apparel, and - when made well - a long usable life. Here is everything you need to know before placing a bulk order.

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Materials: which to choose

• Cotton canvas: The most popular option for corporate totes. Soft, durable and holds a screen print cleanly. Available in natural, white and a range of colours. Weight is measured in GSM - 8oz (around 220 GSM) is the standard for a bag that holds its shape and lasts through regular use.
• Jute: A natural fibre with a rougher texture. Strong, biodegradable and carries a visible eco signal. Slightly more difficult to print on than cotton but works well with screen printing and fabric labels. Popular for companies with sustainability positioning.
• Non-woven polypropylene: The most affordable option. Lightweight and available in many colours. Lower environmental credentials than cotton or jute. Works well for large-volume event giveaways where cost per unit matters most.
• Recycled cotton: Made from post-consumer cotton waste. Similar feel to standard cotton but with a stronger sustainability story. Slightly higher cost per unit.

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Printing options

Screen printing is the most common method for tote bags. It is cost-effective at scale, produces vibrant colours and works well on flat cotton and jute surfaces. Best for simple logos and designs with up to 3 or 4 colours.

Digital sticker printing handles complex artwork, gradients and photographs. Works on cotton. Slightly higher cost than screen printing but no colour limitations.

Fabric labels and patches: A woven or printed label sewn onto the bag. Gives a premium, boutique feel. Works well on jute and canvas. Popular for higher-end gifting where the brand should feel considered rather than printed-on.

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Size and capacity guide

The most common size for a corporate tote is 38cm wide by 42cm tall, which comfortably fits an A4 notebook, a water bottle and a few smaller items. For event use where the bag needs to carry a lot of content, go wider. For a slim onboarding kit with just a notebook and accessories, a smaller bag looks cleaner and more intentional. Handles should be long enough to go over a shoulder - 60cm to 70cm is the standard.

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Best use cases

• Onboarding welcome kits: The tote is often the packaging for the rest of the kit. A branded canvas bag containing a notebook, bottle and stationery is a clean, reusable alternative to a cardboard box.
• Conference and event giveaways: Attendees use the bag to carry event materials on the day and take it home after. High visibility during the event, continued visibility after.
• Client gifts: A premium jute or canvas tote with a fabric label feels like a considered gift rather than promotional material.
• Shopping bags for retail or F&B brands: Branded totes as an alternative to plastic bags at checkout.

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Design tips

Keep the logo large enough to be legible when the bag is carried. A logo that works at business card size will often be too small on a tote. Centre placement on the front panel is standard. If you want something that stands out, consider a full front print with a graphic or pattern rather than just a logo. Simple, high-contrast designs print most cleanly on textured surfaces like jute. Share your artwork with the ATC team before finalising and they can advise on placement and sizing before production.

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Frequently asked questions

What is the most durable material for a corporate tote bag?
8oz cotton canvas is the most durable for everyday use. It holds its shape, takes printing cleanly and lasts through regular washing. Jute is also strong but has a rougher texture and is better suited to occasional or festive use.

What is the minimum order for custom tote bags?
Non-woven polypropylene bags are available from lower quantities. Cotton canvas and jute bags typically have a minimum order. Contact ATC with your quantity and they will advise on the most cost-effective option.

Can I get tote bags in different colours for the same order?
Yes, though colour splits across a single order may affect per-unit pricing. Share your colour requirements with the ATC team when briefing and they will advise on the best approach.

Is screen printing or digital printing better for tote bags?
Screen printing is more cost-effective at scale and produces clean, vibrant results on cotton and jute. Digital sticker printing is better for complex artwork or smaller quantities. For most corporate tote orders, screen printing is the right choice.

Can tote bags be used as packaging for welcome kits?Yes, this is one of the most popular uses. A branded canvas tote containing a notebook, bottle and stationery is a clean, reusable alternative to a cardboard box. The bag becomes part of the gift rather than packaging to discard.